HOME » About CCU » University Motto

University Motto: To innovate with earnestness; be virtuous with altruism!

Earnestness is an ideal, a mentality, as well as an action. Earnestness is exhibited by thinking positively, aspiring on the bright side, and following the right path with perseverance to realize an ideal. Innovation is one of the major functions of university research. Pursuing the truth and discovering /creating new knowledge are all acts of innovation. Being virtuous encompasses accepting traditional virtues, following modern norms, and possessing forward thinking and values.


Earnestness leads to diligence and great achievement; innovation leads to vibrant progress; being virtuous leads to high morality – all are not just for the benefit of an individual, but for the harmony, happiness, and progress of the human society. This is exact what ‘altruism’, the last part of the University Motto, implies.